Emotion-Inspired Packaging

MAAD | A ATF Company collaborated with Kimayra World, an organic cosmetic brand, to develop an innovative packaging design that would make their products stand out on the shelves. Our creative team employed a unique approach by utilizing illustrations to evoke emotions and capture the experience of using Kimayra's high-quality organic products. We carefully selected pastel shades to create a visually appealing aesthetic that aligned with the brand's organic and natural ethos. The resulting packaging design effectively showcased the brand's values, resonated with their target audience, and distinguished Kimayra World from competitors in the crowded cosmetic market. This case study highlights MAAD's ability to develop strategic, impactful, and emotionally-driven packaging designs that not only elevate a brand's image but also contribute to